*Q4 / 22 - Average Ratings from Capterra, Software Advice, and GetApp.
Acumatica A SaaS or single tenant Cloud ERP designed for the mid-market but marketed to SMBs too, prominently advertises against BizAutomation (Google “BizAutomation ERP “ to find their ad).
You’ll find them on a number of “Best ERP for small business” lists that appear to be independent and objective (Top 10 this, and Top 5 that), but are actually just paid ads, with the highest bidder getting the highest recommendation.
Acumatica $$$$ Pricing is not based on users but on transactions. 2,000 orders per month costs approximately $3K/mo / $36K per year and goes up from there + Add-ons.
BizAutomation $ offered at $79.95 per user per month + add-ons priced right on our site (Acumatica does not post any pricing on its site).
Acumatica is offered in multiple horizontal and vertical editions:
Horizontal Editions: Per the company’s own web site showing a the vertical edition features: “Acumatica also has editions for small businesses and enterprises” (This isn’t extrapolated upon).
Vertical Editions: General Business, Distribution, Manufacturing, Retail-Commerce, and Construction.
BizAutomation offers single all-inclusive edition, for a single target (horizontal) market (smaller SMBs) at a single price with single rate add-on pricing - Sticking to our pledge of transparency, we publish everything on our web-site eliminating the possibility of “edition traps” (see below). This approach is analogous to a bumper to bumper warranty that covers everything without exception (including what you don’t realize you might need at a later point).
How big software leverages an upsell: Up-sell strategies can affect any customer using sofware that’s intentionally held back by product planners, in order to upsell more profitable add-ons, modules, versions/editions, platforms, and the lucrative billable partner hours that such upgrades produce. This happens in a couple of scenarios. When an ERP system is sold on a single platform but offered both horizontally (e.g. small, medium, large editions) and vertically (industry specific editions) or when it’s sold in multiple platforms, usually separated horizontally which in theory makes sense because systems should be designed for a target horizontal markets, but when design decisions are influenced by upsell pressures, it’s the end customer that picks up the tab.
Example: In this example we’ll assume the use of a single platform multi-edition offering but the same example can be made with multi-platform offerings. Say you commit to what we’ll call a “Small Business” (Horizontal) “Standard Distributor” (Vertical) edition. Six months into a three year agreement your business grows and adds another warehouse, and only then realize your small business version only supports a single warehouse. Your software vendor will happily sell you an “Advanced Inventory” add-on, but to get it you have to upgrade to the “Mid-Market” edition + the add-on price. Because this is most likely to happen in the middle of a contract, all your negotiation leverage is gone, and you’re forced to pay whatever they ask or face leaving the system - not an enviable position to be in.
This happens when the customer doesn’t know what they don’t know before committing, but even an ERP expert would be hard pressed to negotiate a fool proof contract because in order to make a truly informed decision, one needs all the facts, and often vendors will cherry pick information on proposals, burying details in opaque licensing agreements so difficult to understand, that even regulators and “fair trade” laws have no impact on the outcome.
BizAutomation’s single all-inclusive version, is completely immune to vendor upsell leveraging, as there’s no version, edition, or platform to up-sell.
Acumatica: Offers customization, both at the admin level (without needing code), and at the SDK and script level. As with all mid-market ERP platforms, you’ll likely need specialized Acumatica partners (at very high billable hourly rates) with specialized training in the “Acumatica Customization Platform” which is designed for the developers who have advanced experience in using Acumatica’s framework.
All these tools work at the abstraction layer above source code, which must be compiled (interpreted) down to the underlying source code, and thus are not supported by Acumatica. This also risks breaking custom work with main build updates (to source code), and when this happens the responsibility for issues will rest with the partner (not Acumatica).
BizAutomation: Almost all customization tools are designed around click not code wizards intended for business users, not engineers (including our workflow automation module which is part of the suite). The only area of the BizAutomation suite designed for non-business users includes the HTML and CSS editing tools provided for customizing partner forms (invoices, purchase orders, multi-entity branding, etc..), and entire websites designed on the BizCommerce platform (which also supports scripting such as Java script and J Query), but not the core suite itself. But even these tools comply with standards based technologies (there will never be a “BizScript”) so you’ll never need a specialized partner with sky high billing rates to do anything.
With no dependency on partner networks to feed or upsell incentives from multiple versions and editions, we also offer a source code enhancement under certain conditions, which are written in-house to prevent breaking the suite with build updates (any bugs are supported by us, the original authors of source code). Source code customization is invaluable when you don’t know what you don’t know 3 months into a 6 month implementation (happens more often than you’d think), finding yourself dependent on the good graces of your software vendor, and tens of thousands into a project. This is precisely why we advise you prioritize the technology vendor first (take customer references seriously), and the features and software system last. Most customers seem to do the opposite.
How Acumatica’s partner centric integration strategy compares to BizAutomation’s customer centric strategy
Both companies are similar when it comes to internal integrations, built directly into the suite itself. For example, connecting to credit card processors, shipping carriers, address look ups, tax rates, currency exchange rates, and more..
3rd Party Solution Partner Integrations & App Extensions: These are integrations to 3rd party systems, networks, and marketplaces by 3rd party software companies, which also become value added reseller (VAR) partners. These integrations are usually specific to a vertical market or seek to improve on a feature. To integrate the partner has to either have access to the source code, or the scripting layer that talks to source code, using a tool commonly referred to as a software development kit (SDK).
Acumatica’s app strategy: Attract as many 3rd party software developers so they become solution partners. Becoming a certified solution partner can cost several thousands per year, and months to qualify for approval, which also pays for support and certification (there are also yearly selling quotas).
The Pros of Acumatica’s strategy: Customers get an app marketplace where they can shop for integrations and extensions. All those partners attract customers to Acumatica, and Google search results are filled with pro-Acumatica messaging. Acumatica and their partners benefit from increased dependency (a con from the customer’s perspective).
The Cons of Acumatica’s strategy:
1. While seen as a pro for Acumatica and their partners - with deep dependencies come increased vendor lock in, where customer’s find it impossible to port to a competing 3rd party apps without significant expense and down time. Solution partners know this, and take full advantage. This is why BizAutomation vertically integrates all business logic internally (i.e. we don’t offer 3rd party SDKs), and only connects to 3rd party apps via data APIs.
2. The partner, not Acumatica is responsible if integration breaks as a result of a Acumatica build update (we found many reviews mentioning this). BizAutomation ALWAYS takes responsibility of connectivity issues to 3rd party apps. Our responsibility ends only where the 3rd party app begins. We also only connect to a single best of breed, but only where the 3rd party app performs something we determine wouldn’t make sense putting into our own suite thereby preventing the con mentioned in point #3.
3. The sales and marketing benefits as well as the increased dependencies generated by solution partners create a powerful special interest lobby group, that creates a natural incentive to allow solution partner systems to take over functions that in all likelihood should be built into Acumatica’s source code. This is why we justify our allegations that “BigTech” ERP software serves the needs of their partners first, then customers.
4. 3rd party solutions aren’t free. Also, partner fees which will likely be embedded in app prices.
Refers to how efficient and thus competitive a software system is at helping its intended customer automate. So for example, a system designed to be efficient for a 10 person company would be completely inefficient at running Ford, and visa versa.
Acumatica: All editions of Acumatica are designed and priced for the complexities of the mid-market.
BizAutomation: We’re hyper focused on efficiency for smaller SMBs only. We often ask our customers (all under 100 employees) to tell us where we can save them clicks, time doing stuff, etc... we’re obsessed with it, but we can afford to be, because we only need to serve a single master - smaller SMBs.
Acumatica: 4.4 average out of 5 stars on Capterra should be taken with a grain of salt because as a partner driven company Acumatica partners are also free to leave reviews, which is likely to skew the average. The biggest concern has to be the support ratings of 4.2 out of 5 stars.
BizAutomation: 4.9 average on Capterra, with over 95% of our reviews coming from customers in the U.S. and Canada, so all those 5 star reviews are legit.