Trade Promotion Management software in BizAutomation gives B2B distributors a safer way to use discounts as a strategic lever, not a margin risk. Instead of hard-coding promotions into base or contract pricing, you layer scheduled, rules-based incentives on top of existing structures.
This approach lets you run targeted campaigns—such as temporary discounts, coupons, or rebates—without polluting long-term price lists or breaking negotiated contract terms. Sales teams gain the tactical agility needed to influence demand in real time while finance maintains strict control over profitability.
Inside the ERP, trade promotions are woven directly into the order-building experience so reps can apply incentives without leaving the transaction. Rules live in a separate promotion engine, ensuring finance can enforce margin discipline while sales executes tactical campaigns.
Whether you are using order-based rebates to increase cart size or tracked coupon codes to win new accounts at the point of sale, the system ensures that these temporary discounts never overwrite your master rate structures.
Direct answers on managing B2B incentives and promotional margin integrity.
It layers scheduled, rules-based discounts on top of your existing price lists and contract pricing. This allows you to run promotions without changing permanent rates, keeping your master data clean and accurate.
It supports order-based rebates to increase deal size, item-level incentives to move aging inventory, and tracked coupon codes that sales reps can apply during the quote or order entry process.
Contract pricing is your long-term, account-specific rate structure (Master Service Agreement), while Trade Promotion Management adds temporary, tactical discounts that never overwrite those negotiated terms.
Promotional rules run in a dedicated engine separated from base pricing. This allows finance to enforce strict margin discipline while still allowing for flexible, time-bound discounting campaigns.